How to build a bike shop in Boston
Posted On August 9, 2021
Bike shops have become an increasingly common sight in Boston, as cities have begun to realize that they have the ability to attract and retain business that could help keep them thriving.
But while some of these businesses are already thriving, the idea of a bicycle shop has never been more relevant.
We spoke with some of the most prominent bicycle shop owners in the Boston area and asked them how they built their business, and how their bike shops are going to continue to thrive in the years ahead.
We spoke with several bike shops that are currently operating in the city of Boston, including a local shop called “The Bike” in the Dorchester neighborhood.
The owner, Tom Fogg, said that in order to survive in the current climate, the bike shop needs to continue growing, adding that he would like to see more bike shops in Boston.
“The bike shop is an important part of the community and we have a lot of respect for them, but we also have a strong feeling that the city is going to change and that this is a place where you can grow, where you’re going to have a thriving community, and where you have a business model that’s going to work,” Fogg said.
Fogg added that there are certain things that are essential to keeping the bike shops going that he believes would be beneficial for the community.
“The main thing is the ability of a business to have the community support it,” Fogs said.
“When a business is successful, that means that the community has a sense of belonging to the business, that they support it and that they are contributing to the community.”
“If you have an employee that’s doing something for the city, you can expect them to come in every day and do a good job, because that’s their job,” Figg said.
In fact, a lot companies have become bike shops by using employees as bike shop mechanics, he said.
Fogg added, “It’s a very hard thing to sell a product that’s good to the customer, and the customers want it.”
The first bike shop that opened in Boston was in Dorchester in 2006.
Fog says that it took him two years to build the business out of scrap metal and a few years to get it to where it is today.
“I started in 2006, when Dorchester was still very new, and I’m the only guy working in the building,” Fog said.
The shop was opened as a bicycle repair shop, and eventually became a bicycle store as well.
Fogs family, along with his business partners, have always worked together.
“We all have a good working relationship, and we know each other’s strengths and weaknesses, and so that allows us to go through the business process and see where we need to go,” Fugg said.
Bicycle shop owners have always been known for their dedication to their work and dedication to the city they call home.
Fagg said that as he went through his own business, his passion for bikes, he found his passion in working for the Boston Bike Share program.
“It was a real eye opener for me,” Fagg recalled.
“A lot of people are so busy with their jobs that they’re not doing anything for their community.”
Fogg said that when he opened the bike store, he was trying to figure out how he would get people to come to his shop.
“That’s why we decided to get into it,” he said, adding, “We needed to make sure that we were in the community to serve.”
Fog said that he sees the value in having a community-focused business in Boston and that it has made a huge difference in his life.
“My goal is to continue building my business to keep my family afloat, to keep me from losing my business, to grow my business in other ways, and to make the community proud of what we do,” Fogl said.
He added, “[I] think that the bike share program, with the bike sharing cars and the bikes and the people who come out and buy their stuff, it’s really made the community feel good.”
Fagg added that he is not sure if he will be able to stay in Boston for long, as he has been working on his next business venture, which will include a full-service bicycle repair service.
“Right now, I’m focusing on a new business venture,” Folf said.