A specialized bicycle helmet costs nearly $300 more than its normal price.
The cost is a major factor in the popularity of specialized helmets, which are popular because they come in a variety of sizes and features that include special lenses, reflectors, grips, and more.
The specialized bike helmets come in two different types, the Elite Sport and Elite Elite Sport Plus, which have an average price of $330 and $345, respectively.
Specialized says they will be in stores by mid-January.
Specializers sales director Brian Schmitz told ABC News that Specialized has sold more than 7 million specialized bikes, but that there’s not enough information available to confirm that number.
Schmitz said Specialized sells the helmets primarily to the elite athlete and those with insurance.
The company said that its customers have reported that they are getting a better fit and feel from the helmets.
Schmidt said Specializers customers were pleased with the helmets because they are comfortable and they look good.
He said the helmets were also easier to fit and maintain than the standard models.
Specialists has sold around 9 million helmets since 2006.ABC News’ Lauren Smith contributed to this report.